January 31, 2014


It is with great pride we take this opportunity to introduce you to our way of LYFE.

‘LYFE Brand’ is inspired by a Miami lifestyle infused with sports culture and a street wear influence. Since its inception less than two years ago, the Brand has won the hearts of a new generation in the fashion world. Explosions of color and clean designs are the hallmark of the Brand, founded on quality apparel, detail, and loyalty. 

LYFE’s ability to authentically connect with people and showcase a LYFEstyle worth embracing has elevated the brand to all new levels. With nearly 70,000 followers on Instagram, the homegrown online apparel company has amassed rapid recognition through Miami HEAT sports-inspired designs such as the popular “Heatles” shirt, gaining the organic support of NBA players LeBron James, Dwayne Wade, and Chris Bosh, actress Gabrielle Union, multi-faceted performer Jamie Foxx, comedian Gary Owens and R&B singer Tank, among other notable athletes and celebrities. Pairing clean, streetwear with cultural Miami influences and empowering messages such as the classic “Note to Self” bands, has also caught the eye of the fashion market, bringing LYFE Brand to Miami stores such as Shoe Gallery, SoleFly, The Edition Boutique, and The Archives. In addition to a growing online business, LYFE is an advocate of community events, most recently sponsoring Miami Heat player Dwayne Wade’s basketball invitational for kids.

As a small team of three and a passion for the city of Miami, sports, and fashion, LYFE has been able to position itself within a competitive market as professional, cutting-edge, and loyal. At the core of the Brand are our customers, engaging with each and every customer from product introduction through shipping and delivery. Our vision is to continue to grow with our customers and expand to become the leading sports inspired street wear brand in the market.  

The road has not been easy. The entrepreneurial spirit of the team, however, has made the road worth it. Through teamwork we have continuously pushed each other to innovate, commit, and execute with excellence driving us to be at the next-level of the business and ready to take bold steps, carrying the same core values and loyalty that got us to this point. Every business starts small, but we know that our dreams for this business are big. 

At the end of the day, words mean nothing without action. We can tell you about this lyfe, but we prefer to show you why this is more than a brand, it’s a LYFEstyle.

Note To Self

Note To Self bands are motivational bands used by Dwyane Wade for a reminder throughout the season as a basketball player and as a person outside of basketball. The bands have been a great hit for multiple reasons. As a motivational band anyone can relate to the band to motivate themselves in any part of their lives. Bands can remind you to go to the gym and work out harder or do well on your final exam at school. It's a personal band to Dwyane and it's a personal band to anyone that wears one because we all have different goals and aspirations. The band has nothing to do with anyone besides the person that wears one. That's why they are called "Note To Self" not "Note To You".
Photo Credit: Alexander Tamargo @ALTAimages

2 Responses

Pablo Rodriguez
Pablo Rodriguez

August 26, 2014

The Shield – Men / Bring it back in XL and XXL. Love the Tee’s…

Lex Francis
Lex Francis

February 27, 2014

I’m a huge fan of Dwyane Wade since his rookie year in 2003 when I was in Elementary. he’s been my role model and the person I look up to as a person that helps out the community, as a professional athlete and as a father to his kids, how I want to be one day.

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