About Us

It is with great pride we take this opportunity to introduce you to our way of LYFE.

‘LYFE Brand’ is inspired by a Miami lifestyle infused with sports culture and a street wear influence. Since its inception in 2013, the Brand has won the hearts of a new generation in the fashion world. Explosions of color and clean designs are the hallmark of the Brand, founded on quality apparel, detail, and loyalty. 

LYFE’s ability to authentically connect with people and showcase a LYFEstyle worth embracing has elevated the brand to all new levels. With nearly 80,000 followers on Instagram, the homegrown online apparel company has amassed rapid recognition through Miami HEAT sports-inspired designs such as the popular “Heatles” shirt, gaining the organic support of NBA players LeBron James, Dwayne Wade, Chris Bosh, Devin Booker and Chris Paul, actress Gabrielle Union, multi-faceted performer Jamie Foxx, Latin heartthrob Luis Fonsi, comedian Gary Owens and R&B singer Tank, among other notable athletes and celebrities. Pairing clean, streetwear with cultural Miami influences and empowering messages such as the classic “Note to Self” bands, has also caught the eye of the fashion market, bringing LYFE Brand to Miami stores such as Shoe Gallery, SoleFly, Cool J's, The Edition Boutique, and The Archives. In addition to a growing online business, LYFE is an advocate of community events, most recently sponsoring Miami Heat player Dwayne Wade’s basketball invitational for kids.

As a small team of three and a passion for the city of Miami, sports, and fashion, LYFE has been able to position itself within a competitive market as professional, cutting-edge, and loyal. At the core of the Brand are our customers, engaging with each and every customer from product introduction through shipping and delivery. Our vision is to continue to grow with our customers and expand to become the leading sports inspired street wear brand in the market.  

The road has not been easy. The entrepreneurial spirit of the team, however, has made the road worth it. Through teamwork we have continuously pushed each other to innovate, commit, and execute with excellence driving us to be at the next-level of the business and ready to take bold steps, carrying the same core values and loyalty that got us to this point. Every business starts small, but we know that our dreams for this business are big. 

At the end of the day, words mean nothing without action. We can tell you about this LYFE, but we prefer to show you why this is more than a brand, it’s a LYFEstyle.

Collaborations include:

Shake Shack, COYO Taco, Salty Donut, Luis Fonsi/St Jude, HYDE, Better Days, Miami HEAT, Miami Marlins, Florida Panthers, Dwyane Wade/Li-Ning, Gabrielle Union, Hassan Whiteside, Orange Bowl, Rockwell, Champion, Lauren’s Kids, Jose Fernandez Foundation, Wade’s World Foundation, James Ennis, The Edition Boutique, Chris Bosh, Udonis Haslem, Bam Adebayo, Soles by Sir, Kyrie Irving, Chris Paul, YesJulz!